About Us

Michael Martin has a long-standing passion for renewable energy. This is his calling to high-impact, purpose-driven work. After 20+ years doing cool and valuable B2B stuff in the information technology sector, Michael began his solar career in 2010 as founder/EVP of utility solar company Principal Solar, where he developed approximately 280 megawatts of projects valued at $500 million. Now, he is directing his energy into serving early solar adopters who are ready to lead with clean and safe on-site solar power in his home state of Texas. Michael has always been motivated to help companies adopt high-value solutions that enhance their positions as market and community leaders.

In parallel throughout his professional journey, Michael has been active, including board service and volunteering, with a wide range of non-profits such as schools, social service agencies, cancer foundations and environmental groups. Michael’s life is only complete when it includes doing good work serving his community…and when there is some fun involved!